Gamification is the use of elements related to games into non-game contexts. It means making people feeling the positive impacts of playing games from video games to board games. A lot of companies have used this technique to attract the attention to the products and services they sell in the last years. They have looked for improving user engagement, increase organizational productivity, flow, learning, crowdsourcing, employee recruitment and evaluation, ease of use, usefulness of systems, physical exercise, traffic violations, voter apathy and more. Yet the world of bikes has been used it to improve its use through marketing strategies.

The public bicycle system Bicing from Barcelona, implemented it through an app to accumulate points by riding bikes, achieving challenges or checking the stations anchors. Riders won awards thanks to these points. The Move Us project was launched by the public bus company in Madrid and works similarly as Bicing except from the fact that it focuses not only on bikers, but also on people in general.

Strava Metro uses gamification to help bikers to establish a track when they need to, plan bike lines and analyze the city traffic.