Protecting the environment is urgent and challenging for human beings as numerous international administrations have been demonstrating, although there are still some dumb who denied it. Some firms are taken it seriously by doing specific actions, changing processes, looking for green providers, etc., while some others practice the greenwashing in order to try their customers believe they are green. What is important is not words or advertising, what really matters is deeds.

If we take into account the whole lifecycle of a bike, that way of transport contaminates even if we consider a traditional bicycle (ebikes pollute more). Think in the raw materials it needs, the industrial processes, logistics and so on. However, some companies are taking steps to fight against climate change. Trek Bicycle is implementing actions to diminish their footprint. Firstly, they hire a consultant firm to know its carbon footprint at worldwide level: 300,000 tonnes of CO₂ yearly. They discovered that pedaling 692 km in bike instead of in car compensates the carbon footprint of that bicycle. Secondly, once knowing these figures they cudgeled their brains and determined the 10 commandment of sustainability:

• Get bigger the use of bicycles

• Increase shared bicycles

• Ban plastic in packaging

• Build and protect new environmentally friendly paths

• Create production factories with zero residues

• Augment the use of alternative, green materials

• Reduce the business trips

• Boom the use of renewable energies

• Group deliveries to stores

• Diminish the use of airplane

From a firm point of view, I would personally add additional points like use green materials like wood, or recycled ones. Finally, public organizations and governments should strain to create and improve bike infrastructures.