Could it be possible to ride bikes on the very village which has seen some of the most impressive athletes in history like Eliud Kipchoge, Jonah Chesum, Florence Kiplagat, Edna Kiplagat, David Rudisha, Asbel Kiprop, Wilson Kipsang or Abel Kirui? And what if we add extreme conditions regarding climate and lack of infrastructures? This place is Iten, a village at 400 kilometers from Nairobi (Kenya).

Lots of runners go to Iten following the trail of their athlete stars. Some of them marvel at discovering a local riders team called Kenyan Riders. They even wonder more when checking how irregular, abrupt the terrain is for a vehicle that has to make permanent contact with the soil. This fact provoked continuous punctures, hence stops to repair them and discontinuous training. Team players could not buy high quality tires as they were short of cash. As time went by, the triathlete Rubén Gallart visit Iten as a part of his training. He saw the poor conditions of local riders and proposed himself earning money to help bicyclers buy better tires. He knew the Tannus airless tires would fit the continuous puncture problem. Thus, he contacted the company and they were delighted to being involved in the project to his surprise. The firm helped Kenyan Riders to overcome their precarious conditions. Nowadays, they train happy with the tires and dream with becoming first level sportspeople in order to win international competitions. After all, they live at 2,500 meters above sea level, and their athlete brothers are worldwide recognized because of their merits.