Why do almost all the successful main characters on the scream drive cars or motorbikes instead of bicycles? Think on James Bond or Batman, they move on cars rather than bikes. Cinema is only one example of the overwhelming influence of cars manufacturers on potential buyers. When we see a character riding a bike, he or she usually is on holiday or practicing sport instead of using it to go to work, shopping or study (or is delivering something). This intentional detail was successfully implemented more than half century ago and we have grown up with it in our brains with hesitating. However, the tendency could change in the coming years as less and less teenagers want to drive cars at least in developed countries, cartoons show characters on alternative, non-pollutant vehicles and adults fight against climate change by using alternative ways of transport while some people add the economic concept to the “fight” of bicycles vs cars.